Citizen M

Art Direction, Production

Citizen M is a unique hotel experience that uses pod rooms to maximize comfort within a minimal space. I worked with Makeout in NYC to concept and create a wide variety of social media posts for the Citizen M Hotels instagram account.

The work required to create the posts ranged from cutting shapes out of Oreos to illustrating imaginary characters and laying out typography. We were given free range to make any image we wanted but all of the posts had to stay true to the existing Citizen M brand.

Photos by Everett Ravens, creative direction by Greg Privett.